Éric Louis
Winemaker in Sancerre since 1860
Eric, Sophie and their team, winemakers in Sancerre, wanted a website that reflects their work, artisanal and unpretentious, a universe between sky and earth, that showcases nature and dreams.
The project for Domaine Eric Louis aimed to present their universe, their productions and transmit the love of their craft and daily life.
While offering the estate wines for sale, proposing wine tourism activities for booking and telling the story of their estate.
The visual identity breathes terroir and authenticity, while remaining very modern. The web design succeeds in making two distinct offers coexist without losing the user: Wine purchase (Store), The experience (Wine tourism & Cottage).
The navigation clearly separates these universes while keeping a unified graphic charter.
Unlike a cold Amazon listing, the product pages (probably custom templates) highlight wine specificities: food/wine pairings, aging potential, grape variety. The layout is airy, encouraging reading and discovery.
WooCommerce was revisited to adapt to wine. Custom attributes (Vintages, Appellations, Containers) can be spotted that allow relevant search filters for a wine enthusiast.
The internal linking between "Terroir" and "Products" pages is excellent for SEO, pushing product pages via rich semantic content.
H1 - Yeseva One
H2 - Yeseva One
H3 - Yeseva One
Body text - Roboto
A creative touch for our estate!
